Join Britain’s garden rewilding movement – as seen in The Guardian

97% of the UK’s species-rich wildflower meadows have disappeared. That’s why we’re launching our first meadow solution designed specifically for gardens. We’re inviting 1,000 households to register their interest in joining the first national garden rewilding initiative, transforming a simple patch of lawn into a thriving space filled with beautiful UK-native wildflowers that support pollinators, birds and wildlife.

James Hewetson-Brown, Founder Wildflower Co.

Register your interest

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Limited to 1,000 households in 2026. Early access opens June ahead of the first planting window in Autumn. Registering your interest is free and without obligation. You’ll receive full details, including pricing, before deciding whether to take part.

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Restore biodiversity at home
UK-native species that support pollinators, birds and soil life creating measurable environmental impact from your own garden.
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Designed for real gardens
A consumer meadow system created by wildflower experts, built specifically for home gardeners. No guesswork. No jargon.
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Lower maintenance, higher impact
Replace a small area of lawn and reduce mowing while increasing seasonal colour, wildlife activity and ecological value.

A trusted wildflower partner – now for your garden!

For over 20 years, Wildflower Co. has helped developers, councils and ecologists restore biodiverse habitats across the UK. Now, we’re bringing that same science-led expertise to homeowners.

Proven science. Reliable results.

Guaranteed to work

Backed by over 20 years of research and real-world habitat restoration, our UK-native mixes are designed for dependable establishment in British conditions. Follow our guidance and plant with confidence.

Expert-designed for effortless success

So simple to grow

You don’t need specialist knowledge. Our meadow system is built by wildflower experts to work in real British gardens, with clear seasonal guidance so you always know what to do next. Rewilding your garden shouldn’t feel complicated — and with us, it isn’t.

Very low ongoing maintenance

Less mowing. Far more nature.

Once established, a meadow is typically cut just once a year, far less than a traditional lawn. More pollinators, more seasonal colour, less ongoing effort – what’s not to love!

Rewild your garden and help nature win

FAQs

Common questions

Do I need a large garden?
No. Even small areas can make a measurable ecological difference.

Will it look messy?
Designed properly, wildflower meadows are structured, seasonal and beautiful — not neglected.

Is it difficult to maintain?
No. Meadows typically require cutting once a year, compared to frequent lawn mowing.

When will the product be available?
Registration opens in June. Delivery is scheduled for late summer, ready for autumn sowing.

Is this suitable across the UK?
Yes. Our system uses UK-native species suited to British conditions.

Rewild your garden with UK native wildflowers.

Limited to 1,000 households. Early access opens June 2026. No obligation.